Marketing

Consumer Behavior

Anonymous — Thu, 09 Apr 2026 21:03:58 +0000

Consumer Behavior Anonymous Thu, 04/09/2026 - 17:03

Campus

Main Campus

CampusLocation

WEB

CourseHeader

MKTG345 - Consumer Behavior

CourseTime

CourseID

50755.WEB.

Credits

CreditType

Undergraduate

CRN

50755

FullCourseDesc

Prerequisite: MKTG 200 with a minimum grade of "C-" This course is concerned with how and why people behave as consumers. It provides coverage of consumer behavior theories, frameworks, concepts and tools to get into the hearts and minds of consumers and uncover insights that are relevant for business and policy. Its goals are to: provide conceptual understanding of consumer behavior; provide experience in the application of buyer behavior concepts to marketing management decisions and social policy decision-making; and to develop analytical capability in using behavioral research. Topics are drawn from areas of psychology, social psychology, sociology, cultural anthropology and behavioral economics. Offered fall and spring semesters.

Instructor

Jacobsen

Notes

NOTE: Asynchronous

Section

AW1

StartEnd

05/26/2026 - 06/29/2026

Status

OPEN

Subject

Marketing

TermCode

2026 SUMMER - Summer Session I Only

TimeOfDay

Night

Digital Marketing

Anonymous — Thu, 09 Apr 2026 21:03:58 +0000

Digital Marketing Anonymous Thu, 04/09/2026 - 17:03

Campus

Main Campus

CampusLocation

WEB

CourseHeader

MKTG300 - Digital Marketing

CourseTime

CourseID

50706.WEB.

Credits

CreditType

Undergraduate

CRN

50706

FullCourseDesc

Prerequisite: MKTG 200 This course is designed to build students' digital marketing skills by utilizing projects that give students hands-on experience implementing internet and social media marketing strategies. Topics will include internet advertising, e-mail marketing, search engine marketing, blogs, choosing appropriate platforms, creating effective and engaging content, content management, social media advertising, social listening and
creating and implementing a social media strategy. Upon completion, students will have knowledge of digital marketing tools and should be able to use social media technologies to create and improve marketing efforts for businesses and organizations. Offered fall and spring semester.

Instructor

Kennedy-Hernandez

Notes

NOTE: Asynchronous

Section

BW1

StartEnd

07/13/2026 - 08/14/2026

Status

OPEN

Subject

Marketing

TermCode

2026 SUMMER - Summer Session II Only

TimeOfDay

Night

Top:Asian Business Mgmt & Mktg

Anonymous — Thu, 09 Apr 2026 21:03:58 +0000

Top:Asian Business Mgmt & Mktg Anonymous Thu, 04/09/2026 - 17:03

Campus

Main Campus

CampusLocation

WEB

CourseHeader

MKTG399 - Top:Asian Business Mgmt & Mktg

CourseTime

CourseID

50703.WEB.

Credits

CreditType

Undergraduate

CRN

50703

FullCourseDesc

Prerequisite: MKTG 200 Special topics will be offered in marketing and allied subjects. Repeatable for different topics: may earn a maximum of six credits.

Instructor

Notes

NOTE: Asynchronous

Section

BW2

StartEnd

07/13/2026 - 08/14/2026

Status

OPEN

Subject

Marketing

TermCode

2026 SUMMER - Summer Session II Only

TimeOfDay

Night

Marketing Management/Strategy

Anonymous — Thu, 09 Apr 2026 21:03:58 +0000

Marketing Management/Strategy Anonymous Thu, 04/09/2026 - 17:03

Campus

Main Campus

CampusLocation

WEB

CourseHeader

MKTG494 - Marketing Management/Strategy

CourseTime

CourseID

50574.WEB.

Credits

CreditType

Undergraduate

CRN

50574

FullCourseDesc

Prerequisite: Three of the following, which may be taken concurrently: MKTG 300, MKTG 310, MKTG 315, MKTG 330, MKTG 340, MKTG 345, MKTG 399, MKTG 420, MKTG 424; and at least 69 credit hours completed The principles of formulating a marketing program are taught in this course. The course also demonstrates how and why marketing programs are affected by the marketing forces that bear down on the firm while remaining consistent with the needs of the target market segment. Offered spring semester. (Formerly MGMT 494)

Instructor

Notes

NOTE: Asynchronous

Section

BW1

StartEnd

07/13/2026 - 08/14/2026

Status

OPEN

Subject

Marketing

TermCode

2026 SUMMER - Summer Session II Only

TimeOfDay

Night

Selling

Anonymous — Thu, 09 Apr 2026 21:03:58 +0000

Selling Anonymous Thu, 04/09/2026 - 17:03

Campus

Main Campus

CampusLocation

WEB

CourseHeader

MKTG330 - Selling

CourseTime

CourseID

50573.WEB.

Credits

CreditType

Undergraduate

CRN

50573

FullCourseDesc

Prerequisite: MKTG 200 A study of the entire relationship selling process in consumer and business-to-business selling environments, from prospecting to follow-up, using problem-solving selling strategies, practices and techniques. In addition, the responsibilities of a sales manager will be examined. Offered fall semester.

Instructor

Notes

NOTE: Asynchronous

Section

AW1

StartEnd

05/26/2026 - 06/29/2026

Status

OPEN

Subject

Marketing

TermCode

2026 SUMMER - Summer Session I Only

TimeOfDay

Night

International Marketing

Anonymous — Thu, 09 Apr 2026 21:03:58 +0000

International Marketing Anonymous Thu, 04/09/2026 - 17:03

Campus

Main Campus

CampusLocation

WEB

CourseHeader

MKTG310 - International Marketing

CourseTime

CourseID

50572.WEB.

Credits

CreditType

Undergraduate

CRN

50572

FullCourseDesc

Prerequisite: MKTG 200 An examination of the concepts and practices of marketing management in the international, multinational and global settings. (Formerly MGMT 410)

Instructor

Notes

NOTE: Asynchronous

Section

AW1

StartEnd

05/26/2026 - 06/29/2026

Status

OPEN

Subject

Marketing

TermCode

2026 SUMMER - Summer Session I Only

TimeOfDay

Night

Consumer and Buyer Behavior

Anonymous — Thu, 09 Apr 2026 21:03:58 +0000

Consumer and Buyer Behavior Anonymous Thu, 04/09/2026 - 17:03

Campus

Main Campus

CampusLocation

WEB

CourseHeader

MKTG545 - Consumer and Buyer Behavior

CourseTime

CourseID

50330.WEB.

Credits

CreditType

Graduate

CRN

50330

FullCourseDesc

Prerequisite: ACFI 502 and ECON 500 and MGMT 500; or waiver This course uses concepts from the behavioral sciences for identifying market segments, predicting customer response to alternative marketing strategies, developing marketing strategies for specific consumer markets, and modeling consumer decision making. Theories and applied research from marketing and the social sciences are considered to enable marketers to better understand customers and meet their needs. Key course concepts include decision process of buyers, factors affecting purchasing decisions and customer satisfaction. Implications for marketing strategies (e.g., market segmentation, product design and promotion) are examined. Offered alternate years. (Formerly MGMT 545)

Instructor

Jacobsen

Notes

NOTE: Asynchronous

Section

AW1

StartEnd

05/26/2026 - 06/29/2026

Status

OPEN

Subject

Marketing

TermCode

2026 SUMMER - Summer Session I Only

TimeOfDay

Night

Marketing Principles

Anonymous — Thu, 09 Apr 2026 21:03:58 +0000

Marketing Principles Anonymous Thu, 04/09/2026 - 17:03

Campus

Main Campus

CampusLocation

WEB

CourseHeader

MKTG200 - Marketing Principles

CourseTime

CourseID

50182.WEB.

Credits

CreditType

Undergraduate

CRN

50182

FullCourseDesc

Develops students' understanding of the marketing function of an organization through a survey of the history of marketing from its inception as distribution through the modern marketing concept; in-depth study of the elements of the marketing mix (product, price, place and promotion); impact of external legal, political, sociological and technological forces upon the marketing manager; and the structure and placement of the marketing organization presented through lecture, case study and projects. Offered fall, spring, summer.

Instructor

Ferris

Notes

NOTE: Asynchronous

Section

BW1

StartEnd

07/13/2026 - 08/14/2026

Status

OPEN

Subject

Marketing

TermCode

2026 SUMMER - Summer Session II Only

TimeOfDay

Night

Marketing Principles

Anonymous — Thu, 09 Apr 2026 21:03:58 +0000

Marketing Principles Anonymous Thu, 04/09/2026 - 17:03

Campus

Main Campus

CampusLocation

WEB

CourseHeader

MKTG200 - Marketing Principles

CourseTime

CourseID

50181.WEB.

Credits

CreditType

Undergraduate

CRN

50181

FullCourseDesc

Instructor

Ferris

Notes

NOTE: Asynchronous

Section

AW1

StartEnd

05/26/2026 - 06/29/2026

Status

OPEN

Subject

Marketing

TermCode

2026 SUMMER - Summer Session I Only

TimeOfDay

Night

Marketing Research

Anonymous — Thu, 09 Apr 2026 21:03:58 +0000

Marketing Research Anonymous Thu, 04/09/2026 - 17:03

Campus

Main Campus

CampusLocation

WEB

ClassDays

Wednesday

CourseHeader

MKTG420 - Marketing Research

CourseTime

W 6:00pm-8:40pm

CourseID

13887.WEB.W 6:00pm-8:40pm

Credits

CreditType

Undergraduate

CRN

13887

FullCourseDesc

Prerequisite: MKTG 200 with a minimum grade of "C-" and MKTG 345; and ECON 210 or MATH 110/110E This course is an examination of the market research process used in approaching contemporary marketing problems. Emphasis is placed on the current status of research techniques and their applications. Offered fall and spring semesters. (Formerly MGMT 420)

Instructor

Jacobsen

Notes

NOTE: Synchronous. Course meets online 1/28, 2/11, 3/18, 4/1, 4/22 at the time listed on the student schedule; additional online content. Consent of instructor required.

ScheduleType

Online

Section

CO1

StartEnd

01/21/2026 - 05/12/2026

Status

OPEN

Subject

Marketing

TermCode

2026 SPRING - ALL

TimeOfDay

Night